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Book by Colvin Geoff
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Présentation de l'éditeur :
Never waste a crisis.
Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.
Présentation de l'éditeur :
Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.
Geoff Colvin, one of America’s most respected business jour-nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come.
The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth.
Colvin shows us how these strategies really work, using exam-ples of major companies that have successfully applied them.
As this historic downturn continues, managers are struggling to maintain profits, respond to customers, and lead their people. The old rules no longer apply.
But according to Geoff Colvin, one of America's most respected business journalists, even the scariest recession has an upside. Savvy managers can take practical steps to prevail now and come out stronger when the downturn ends.
Based on extensive interviews with global executives and other experts, Colvin synthesizes the ten most important guidelines for tough times. Among them:
· Reevaluate people. Mass layoffs are tempting, but great companies often find alternatives. And if your competitors fire their best people, grab them.
· Keep investing in your core business. It might make sense to actually increase some spending.
· Don't rush to cut prices. The long-term danger often outweighs the short-term boost.
Colvin tells stories of companies that have already adopted these strategies, with encouraging results.
But according to Geoff Colvin, one of America's most respected business journalists, even the scariest recession has an upside. Savvy managers can take practical steps to prevail now and come out stronger when the downturn ends.
Based on extensive interviews with global executives and other experts, Colvin synthesizes the ten most important guidelines for tough times. Among them:
· Reevaluate people. Mass layoffs are tempting, but great companies often find alternatives. And if your competitors fire their best people, grab them.
· Keep investing in your core business. It might make sense to actually increase some spending.
· Don't rush to cut prices. The long-term danger often outweighs the short-term boost.
Colvin tells stories of companies that have already adopted these strategies, with encouraging results.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPortfolio
- Date d'édition2009
- ISBN 10 1591842964
- ISBN 13 9781591842965
- ReliureRelié
- Nombre de pages182
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