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The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.
Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.
Andy Willis is a lecturer in Media and Performance at the University of Salford. He has considerable teaching experience in both further and higher education and has acted as Chief Examiner for the AEB ′A′ level media studies. He is currently completing a book on American martial arts cinema and editing a collection of essays on film stars.
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Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9780631200277
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Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780631200277
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Description du livre Etat : New. This textbook provides a comprehensive introduction to the field of media studies. It sets out the range of approaches to decoding media texts, and engages with a number of approaches to media institutions, detailing the key debates that have taken place around them. Num Pages: 272 pages, 0. BIC Classification: JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 173 x 19. Weight in Grams: 474. . 1999. 1st Edition. Paperback. . . . . N° de réf. du vendeur V9780631200277
Description du livre Paperback. Etat : Brand New. 262 pages. 9.75x7.00x0.75 inches. In Stock. N° de réf. du vendeur __0631200274