Packaging the Presidency - Couverture souple

From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World

`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer

'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.